• Developing positive brand awareness by partnering with an inspiring musical production;
  • Supporting development of South African performing arts and providing opportunities to young talent from Soweto;
  • Promoting artistic co-operation and exchange between South Africa and the United Kingdom;
  • Reaching diverse international audiences during one of the most internationally- acknowledged festivals;
  • Advertising through printed and event-driven promotions and online channels to global audiences (circulation figures provided below);  
  • Having a logo displayed on the musical promotional events and shows as well as Simply Soweto Encha tour promotional materials;
  • Reinforcing a positive public image and reputation by supporting innovative and professional projects that promote quality music and dance, experiences and community.