- Developing positive brand awareness by partnering with an inspiring musical production;
- Supporting development of South African performing arts and providing opportunities to young talent from Soweto;
- Promoting artistic co-operation and exchange between South Africa and the United Kingdom;
- Reaching diverse international audiences during one of the most internationally- acknowledged festivals;
- Advertising through printed and event-driven promotions and online channels to global audiences (circulation figures provided below);
- Having a logo displayed on the musical promotional events and shows as well as Simply Soweto Encha tour promotional materials;
- Reinforcing a positive public image and reputation by supporting innovative and professional projects that promote quality music and dance, experiences and community.